GetYourStage.com

The Email Music Marketing Series Part 2..

// November 28th, 2010 // No Comments » // How to sell music, Music Marketing and promotion, music marketing, music promotion

How Not To Lose 12,000 Of Your Facebook Fans…

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As we continue with the email music marketing series,
Listen in as I touch base with Scott James and we discuss:

• The best way to get repeat customers
• Email analytics – find where your fans are, what they open and click & what they dont open and click!
• Split testing
• How someone lost 12000 fans on Facebook over night in the middle of their album launch
• How to use music joint ventures to grow your fanbase and make money
• The importance of having an “email/online” fifth member..
• AND MORE!!

Learn more about Scott’s incredible websites at:

http://www.websitesforrockstars.com/

Look out for the next installment in the series!

YOU ARE THE CONTENT, repeat You ARE THE CONTENT

// January 26th, 2010 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion

This article presents research that one third of all US internet users
post on social networks like Facebook and Twitter at once per week.

What does this mean for music promotion?

People are sharing music that they like via posting links,
People are letting others know that they will be attending xyz concert/show.
People are posting up their own pictures and videos whilst at events.

As the Music Maker, remember – YOU ARE THE CONTENT!!

Its your responsibility to make sure that people can find you,
share you, follow you, comment on you etc..

So take a good hard look at your next campaign or promotion -
is this something that your fans would love to tell others about?

Make it easy for them, give a reason for them to share,
create incredible events…..
IS it great content?
Would you want to share it?
Would others?

Depending on where you live, there maybe a local social network of choice.

But whatever it is, get on the top social networks, and start presenting
great content.

Make an engagement plan and roll it out!

if you want help with this – get in touch with me at:

http://getyourstage.com/contact-us

DO IT NOW!!

Using Stories & Communities For Understanding and Promoting Your Music With UberVu

// November 19th, 2009 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion

Keeping tabs on whats going on online can help when you are trying to find interesting ways to promote your music
and also for just understanding whats going on in your musical niche (see the Core Audience program…)

Stories you read on the web don’t show you the whole picture -  the conversation around them is missing!

Enter UberVu:

http://www.ubervu.com/

Gona paraphrase a few things from their site:
Ubervu takes insights and analytics from blogs, comments, Twitter, Friendfeed, Digg (and many more sites),
and shows you what people are saying about brands, stories or events etc…
It also lets you follow comments all over the web.

For Example: Heres the link for a for the term “Arcade Fire”

http://www.ubervu.com/search/?q=arcade+fire

If you click it, you can follow along -

Here are some of the insights we get:

My search tells me that 910 people shared or commented on stories on Arcade Fire so far this month.

The spike on November 12th is in response to Peter Gabriel announcing he will cover Arcade Fire.

On the right, its telling us which platforms had the most reactions  – and Twitter is leading the pack.

So if your band is similar to Arcade Fire, you can start finding some “vocal” people online who are actually conversing about Arcade Fire and may be interested in what you are doing…

You can use it to talk back so you can join the conversation and interact -
reply to comments from inside uberVU and they will send your comments back to the original platforms.

Also -you can install their “Reaction Count Badge” -this will tell you how many times and where a post you make has been shared on the web…
GREAT!

What are some other ideas on using this service to help promote and market your music?

I spent quite a bit of time working with a hip hop artist some time back.

He developed good interest by making videos and songs
that were reactions to big events in the world, and then put them all over the web.

Eventually, he made his own show that had alot of viewers per month online,
and he then went on to attract some significant investment…

You could use it to dig away the top soil to uncover where potential fans are gathering and what they are talking about.
SO powerful
You may even just use it out of curiosity!
check it out, its pretty cool..the only limit is your imagination…

Hope you found this useful =>

Speak soon,

Hagop.

Where Should You Have Online Profiles? and Googles Music Search…

// November 9th, 2009 // No Comments » // How to sell music, music marketing, music promotion

Pretty big news -

Google has partnered with Ilike, Imeem, Lala, Pandora and Rhapsody to make it easier for people to find music in their search engine.

So if Google (hugely profitable and smart company) has selected these people as partners, maybe we should take note!

It also pays to do your research – in your musical niche, there may be a place where its perceived better to place music -
Where do the leaders in your field post their music..?

OK Heres the lowdown on Googles New Music Search Integration:

If you type in a music related search — like artist name, song name or album title — Google will show music related search results, including audio previews.

ILike, whose  MP3 store is powered by MediaNet, recommend making sure that your content is available through MediaNet so that Google can find it.

This can only be a good thing, particularly if your band has a name that is very generic and doesnt come up top when you Google it..

Eg if its not so unique..

According to this blog post:
“A Google algorithm randomly decides whether your playable search results come from Lala or MySpace.
Both services will let users hear the entire track once for free.
If you search for the same track again, the search box will play a 30-second sample instead.”

Naming and tagging any photos and videos of your band with your band name,
member names, song titles etc is key here so that they can get picked up by the search engine.

Lyrics have also been integrated by integration with a service called Gracenote,
so Googling lyrics will link to the music – you can do this already but take a look
at the video below to see how it looks!