Introduction To Music Marketing With Email

// April 15th, 2011 // No Comments » // email marketing for musicians, music marketing

Amanda Gagnon from email marketing giant Aweber jumped on the phone with
me for a quick intro to Music Marketing with Email.

Hopefully we’ll be coming back for more for some more in depth gems from
Amanda so if theres anything you want to know about email marketing and building a list, get in touch / leave a comment below!

Heres the call:
Click Play to listen:

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Right Click Here To Download

JOIN Aweber for HERE

How Did He Sell Music On Itunes With No Website And No Marketing?

// February 8th, 2011 // 4 Comments » // How to sell music

Small town musician Matt French had a shock when he
started to sell music on Itunes and charted in the Itunes chart
for his genre of music without any promotion or marketing.
He doesnt even have a website!

Inspired by the simple and straight forward approach,
in a world of hype, tech startups and snake oil salesmen,
I needed to know more, so I tracked him down for this
10 minute audio interview:

Click Play to listen:

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Right Click Here To Download

Interview 50 Cent Mention..

// December 31st, 2010 // No Comments » // music promotion

In music promotion, remember how I was going on about testing your music?
Check this interview 50 Cent mention from Andrew Warner at http://Mixergy.com =>
Skip through to 43:42 to hear how 50 Cent tested his music to a target audience
to find what was working and what wasn’t…

Loved hearing this cos its the exact strategy taught in the Niche Music System!

This guy, Robert Greene, wrote a book with 50 Cent.

For more info on testing music, go to http://nichemusicsystem.com

How To Waste 0,000 Promoting Your Album..

// December 1st, 2010 // No Comments » // DIY Music, How to sell music, Music Marketing and promotion, music marketing, music promotion

How To Waste $500,000 Promoting Your Album..

The Email Music Marketing Series Part 3 with John Oszajca

Click Play to listen:

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CLICK HERE For the video

Listen to this rare interview where John Oszajca tells us how
he wasted $500,000 on promoting his albums,
and hear how you can achieve way better results for
virtually no money!

In a special video he made for you, John also spills it
on how he used email marketing  (and spent VERY little money)
to get to the Number One spot on CD Baby…
and when you watch the video, Johns also going to give you
a template page that you can use to get people to sign up to
your list for free..

Check Out Your Video Here:

HOW TO GET TO NUMBER ONE ON CD BABY VIDEO

The Email Music Marketing Series Part 2..

// November 28th, 2010 // No Comments » // How to sell music, Music Marketing and promotion, music marketing, music promotion

How Not To Lose 12,000 Of Your Facebook Fans…

Click Play to listen or right click save as to download:

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Download link HERE

As we continue with the email music marketing series,
Listen in as I touch base with Scott James and we discuss:

• The best way to get repeat customers
• Email analytics – find where your fans are, what they open and click & what they dont open and click!
• Split testing
• How someone lost 12000 fans on Facebook over night in the middle of their album launch
• How to use music joint ventures to grow your fanbase and make money
• The importance of having an “email/online” fifth member..
• AND MORE!!

Learn more about Scott’s incredible websites at:

http://www.websitesforrockstars.com/

Look out for the next installment in the series!

Hatsune Miku and “when you meet your mother in law, you dont swear”

// November 13th, 2010 // No Comments » // DIY Music, Engagement, Music Marketing and promotion

Checkout this 3D projection Japanese Pop Star!

Miku Hatsune sells out stadiums and sells records etc..

She started life as a computer programmed voice from a music
synthesis program or “Vocaloid”.

The company behind Miku then took the voice and built a character
from the voice (just as I teach in my course).

Engaging with your core audience isnt as simple as just turning up.
although that can work sometimes!

People always manage the impressions they give,
its like my friend John Oszajca says  -
“when you meet your mother in law, you dont swear”

Not that you should or shouldn’t do this with your music, but my point
being that managing/designing your appearance and what you stand for
etc can be very powerful.

For more info checkout:

http://en.wikipedia.org/wiki/Hatsune_Miku

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Audio Interview With Gavin Bain & Free Book Give Away……

// April 25th, 2010 // 1 Comment » // Live Music, Music Marketing and promotion, The Music Industry, music marketing, music promotion, record label, the music business

Audio Interview With Gavin Bain

Last week, subscriber’s to my premium service,
Niche Music System and I got to put our
questions to Gavin Bain who wrote the book
California Schemin’.

When told that rapping in his Scottish accent
wasn’t going to cut it, Gavin Bain and his co star Bill
reinvented themselves as two West Coast rappers
from California and ended up with a £250,000
record deal and a £70,000 management advance.

This interview also delves into the fascinating
depths of one mans incredible passion, drive,
persistence and good old fashioned hustle!
…SO GOOD ;p

Here is the interview:

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Let me know what you think….

Get This Book For FREE!!?

Im giving away my copy of the book to the
first person to join Niche Music System and tell me that
they heard the interview…(I’ll send it first class)!

BTW Pretending to be someone else is not why I wanted
to interview him. What drew me in was the extreme use of
“dramatic reality”.

So many artists miss what it is that their audience
really wants and in this extreme example,
Gavin and Bill (aka Silibil and Brains) hit the nail on the head.

In my own case, refining our concept really made it easy for
people to become fans and understand what we were doing
(ie got us way further…).

The converse of that would be doing things that make people
NOT interested in what you are doing!

What are you doing?  Repelling or attracting?!

Video Report:How Did She Get 1.2 Million Followers On Twitter?

// March 23rd, 2010 // No Comments » // DIY Music, Engagement, Twitter promotion, music marketing

You may have heard recently about an artist called Noush Skaugan
who has 1.2 million followers on Twitter.

There was quite a bit of debate about the authenticity of her following.
If it wasn’t genuine, I wanted to know how it was done!!

My brief investigation took me to India, the USA, the UK and Japan,
as I spoke to various contacts about how it could have been done.
It was truly fascinating!

Heres my Video Report for you:

Part 1:

Part 2:

What are your thoughts? Gamed or not?

I first heard about her through 2 different industry friends.
They had both been approached by her for advice on
what to do with her Twitter audience.

THEN, a clever guy called Anthony Herron released an interesting blog post:

http://www.anthonyherron.co.uk/ignore-the-vanity-analytics

He basically showed that Muse had way more engagement with
their Twitter following and thats when Alarm bells started ringing in my head.

But you know what?
Whether it was gamed or not,
I think she deserves everything she can get!

An interesting link for you to check out:
http://twitterholic.com/Noushskaugen/

Be sure to watch the videos for some
super secret tricks…..

YOU ARE THE CONTENT, repeat You ARE THE CONTENT

// January 26th, 2010 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion

This article presents research that one third of all US internet users
post on social networks like Facebook and Twitter at once per week.

What does this mean for music promotion?

People are sharing music that they like via posting links,
People are letting others know that they will be attending xyz concert/show.
People are posting up their own pictures and videos whilst at events.

As the Music Maker, remember – YOU ARE THE CONTENT!!

Its your responsibility to make sure that people can find you,
share you, follow you, comment on you etc..

So take a good hard look at your next campaign or promotion -
is this something that your fans would love to tell others about?

Make it easy for them, give a reason for them to share,
create incredible events…..
IS it great content?
Would you want to share it?
Would others?

Depending on where you live, there maybe a local social network of choice.

But whatever it is, get on the top social networks, and start presenting
great content.

Make an engagement plan and roll it out!

if you want help with this – get in touch with me at:

http://getyourstage.com/contact-us

DO IT NOW!!

The Top U.S. Music Services On The Web

// January 14th, 2010 // No Comments » // DIY Music, music marketing, music promotion

Was just looking through this and assessing the impact for people who
want to be succesful with their music.

Here is the list for December:

Top U.S. Music Services On The Web (in unique visitors, December, 2009)

1. Vevo: 35.4 million
2. MySpace Music: 33.1 million
3. AOL Music: 29.0 million
4. Warner Music: 23.3 million
5. MTV Networks Music: 17.6 million
6. Yahoo! Music: 16.4 million
7. Jango Music Network: 9.6 million
8. ToneFuse Music Network: 8.3 million
9. MSN Music: 6.6 million
10. Rhapsody: 6.5 million

To see the full article, go here

So it makes sense that if you want to give your music some exposure,
you probably want to get it on some of these sites.

Interesting to note though is that the number one site, Vevo,
is actually a joint venture involving Google and that its main source
of visitors is Youtube.