// October 27th, 2009 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion
People tell me all the time that they want to quit their job and follow their bliss.
Im sure you’ve heard people say:
“Do what you love and the money will follow”
Well, there is something they aren’t telling you!
Its true that the money will follow, but here’s the thing:
You need to serve a lot of people doing the thing you
love for the money to follow!
ie people have to be interested in what you love to do.
When I was playing to no one, I wasn’t making any money!
Why was I playing to no one?
Because nobody cared.
Nobody perceived what I was doing as valuable.
ie “having value”, so they werent going to pay me anything.
It wasnt until i had some major understandings that things started to change.
Before I would have promoted myself and my music to anyone -
just in case they liked it or knew someone who could help me.
*(here’s the Nov 5th link!)
But then, I realized that i had to drill down and start a little fire on my own -
with the most flammable firewood!
“Flammable Firewood??”
What on earth am i talking about ?
Here’s what i mean:
i was wasting so much time trying to get things going with random “generic” gigs and people.
ie non flammable wood..
Once the focus was shifted onto a particular type of audience and shows etc,
things just started moving.
Taking the fire analogy, i had a match and at first was trying to light a big thick wet log.
I then shifted that to lighting paper, small dry twigs and other very flammable material.
So stop wasting time and money promoting to those who dont care (yet).
Do your research, find the niche and then try doing what you love…
* in the UK on Nov 5th: they light bonfires, set off fireworks and burn effigies of Guy Fawkes..
picture by: http://www.geograph.org.uk/profile/4657
To save this blog post to your favorites,
bookmark and share using one of the links here:
