Google Adwords And The Fleet Foxes
// November 14th, 2009 // No Comments » // music marketing, Music Marketing and promotion, music promotion
Was at a meeting with a music consultancy Im working with at the moment and just heard an amazing story about Google Adwords and the Fleetfoxes.
I dont have the exact story yet, but from what I can gather, they put together a whole list of words/phrases associated to Fleetfoxes and their core audience.
They then put these words up as Adwords and tracked the clicks.
This apparently lead them to promote the Fleetfoxes record in places that they never would have thought…
The main idea here being that taking a bunch of words and then seeing which ones people click on can start to give
you a real indication of who is actually out there and what they are interested in.
Basic obvious example: if you used the words “Gardening” and “Warfare” and displayed the ad “checkout the new fleetfoxes record”
More people clicking on “Gardening” would give you some indication about who is interested in Fleetfoxes..
Im going to dig into this to see if I can get some real concrete info on this, as so far its very rough.
So watch this space!
