// May 11th, 2010 // No Comments » // DIY Music, How to sell music, Music Marketing and promotion, music marketing, music promotion
Have you been to any conferences recently?
I recently got invited to an event called Unconvention.
The Music Void website asked me to give them an update on how
it went, so I made a video….
Go here to check it out:
http://www.themusicvoid.com/2010/05/event-report-unconvention-music-pies-macclesfield/
// April 25th, 2010 // 1 Comment » // Live Music, Music Marketing and promotion, The Music Industry, music marketing, music promotion, record label, the music business
Last week, subscriber’s to my premium service,
Niche Music System and I got to put our
questions to Gavin Bain who wrote the book
California Schemin’.
When told that rapping in his Scottish accent
wasn’t going to cut it, Gavin Bain and his co star Bill
reinvented themselves as two West Coast rappers
from California and ended up with a £250,000
record deal and a £70,000 management advance.
This interview also delves into the fascinating
depths of one mans incredible passion, drive,
persistence and good old fashioned hustle!
…SO GOOD ;p
Here is the interview:
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Let me know what you think….
Im giving away my copy of the book to the
first person to join Niche Music System and tell me that
they heard the interview…(I’ll send it first class)!
BTW Pretending to be someone else is not why I wanted
to interview him. What drew me in was the extreme use of
“dramatic reality”.
So many artists miss what it is that their audience
really wants and in this extreme example,
Gavin and Bill (aka Silibil and Brains) hit the nail on the head.
In my own case, refining our concept really made it easy for
people to become fans and understand what we were doing
(ie got us way further…).
The converse of that would be doing things that make people
NOT interested in what you are doing!
What are you doing? Repelling or attracting?!
// October 27th, 2009 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion
People tell me all the time that they want to quit their job and follow their bliss.
Im sure you’ve heard people say:
“Do what you love and the money will follow”
Well, there is something they aren’t telling you!
Its true that the money will follow, but here’s the thing:
You need to serve a lot of people doing the thing you
love for the money to follow!
ie people have to be interested in what you love to do.
When I was playing to no one, I wasn’t making any money!
Why was I playing to no one?
Because nobody cared.
Nobody perceived what I was doing as valuable.
ie “having value”, so they werent going to pay me anything.
It wasnt until i had some major understandings that things started to change.
Before I would have promoted myself and my music to anyone -
just in case they liked it or knew someone who could help me.
*(here’s the Nov 5th link!)
But then, I realized that i had to drill down and start a little fire on my own -
with the most flammable firewood!
“Flammable Firewood??”
What on earth am i talking about ?
Here’s what i mean:
i was wasting so much time trying to get things going with random “generic” gigs and people.
ie non flammable wood..
Once the focus was shifted onto a particular type of audience and shows etc,
things just started moving.
Taking the fire analogy, i had a match and at first was trying to light a big thick wet log.
I then shifted that to lighting paper, small dry twigs and other very flammable material.
So stop wasting time and money promoting to those who dont care (yet).
Do your research, find the niche and then try doing what you love…
* in the UK on Nov 5th: they light bonfires, set off fireworks and burn effigies of Guy Fawkes..
picture by: http://www.geograph.org.uk/profile/4657
// June 25th, 2009 // No Comments » // Uncategorized
Come with me and check out The Coachella festival backstage….
I have been talking alot recently about going step by step,
and so I took the opportunity to make a quick video about it.
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