Music Licensing

// January 9th, 2011 // No Comments » // musiclicensing

Here’s an interview I just did with Aaron Davison from
How To License Your Music.com.

Aaron’s been on here before….he’s the guy who sits in
paradise (Nicaragua) collecting royalty checks..

In this interview, he tells us about whats been changing
in the world of music licensing and about his new
program.

Click Play to listen:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Click here for more info on the program:

HowToLicenseYourMusic.com

Quote:
“Someones music is getting licensed so it might as well be YOURS.”

Interview 50 Cent Mention..

// December 31st, 2010 // No Comments » // music promotion

In music promotion, remember how I was going on about testing your music?
Check this interview 50 Cent mention from Andrew Warner at http://Mixergy.com =>
Skip through to 43:42 to hear how 50 Cent tested his music to a target audience
to find what was working and what wasn’t…

Loved hearing this cos its the exact strategy taught in the Niche Music System!

This guy, Robert Greene, wrote a book with 50 Cent.

For more info on testing music, go to http://nichemusicsystem.com

How To Waste 0,000 Promoting Your Album..

// December 1st, 2010 // No Comments » // DIY Music, How to sell music, music marketing, Music Marketing and promotion, music promotion

How To Waste $500,000 Promoting Your Album..

The Email Music Marketing Series Part 3 with John Oszajca

Click Play to listen:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

CLICK HERE For the video

Listen to this rare interview where John Oszajca tells us how
he wasted $500,000 on promoting his albums,
and hear how you can achieve way better results for
virtually no money!

In a special video he made for you, John also spills it
on how he used email marketing  (and spent VERY little money)
to get to the Number One spot on CD Baby…
and when you watch the video, Johns also going to give you
a template page that you can use to get people to sign up to
your list for free..

Check Out Your Video Here:

HOW TO GET TO NUMBER ONE ON CD BABY VIDEO

The Email Music Marketing Series Part 2..

// November 28th, 2010 // No Comments » // How to sell music, music marketing, Music Marketing and promotion, music promotion

How Not To Lose 12,000 Of Your Facebook Fans…

Click Play to listen or right click save as to download:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.




Download link HERE

As we continue with the email music marketing series,
Listen in as I touch base with Scott James and we discuss:

• The best way to get repeat customers
• Email analytics – find where your fans are, what they open and click & what they dont open and click!
• Split testing
• How someone lost 12000 fans on Facebook over night in the middle of their album launch
• How to use music joint ventures to grow your fanbase and make money
• The importance of having an “email/online” fifth member..
• AND MORE!!

Learn more about Scott’s incredible websites at:

http://www.websitesforrockstars.com/

Look out for the next installment in the series!

The Email Music Marketing Series

// November 25th, 2010 // No Comments » // Engagement, How to sell music, music marketing, Music Marketing and promotion

Why Is Email Marketing Important and How Can YOU Do It ?

These past few weeks, I keep bumping in to the
concept of ‘email marketing’ for musicians,
so  I have decided to do a little series on it.

Check out this quick interview with Greg Rollet,
where we discuss the “Whys and the Hows” of email
marketing for musicians.

Click Play to listen or right click save as to download:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download link HERE

Heres a little summary of the key points:

Why ?

• Permission to send them valuable info
• Social media sites die – your list is dead..
• This is an wealth/lifestyle creating asset.
• Your email address is like your home phone number
• Email is universal now
• You are used to receiving important info from there

How?

• Get attention with subject line
• message and call to action very important
• get them to take ONE action – click that link
• Don’t confuse people
• BE GENUINE

For more info on Greg (The MAN),
go here: GenyRockstars.com

Video Report:How Did She Get 1.2 Million Followers On Twitter?

// March 23rd, 2010 // No Comments » // DIY Music, Engagement, music marketing, Twitter promotion

You may have heard recently about an artist called Noush Skaugan
who has 1.2 million followers on Twitter.

There was quite a bit of debate about the authenticity of her following.
If it wasn’t genuine, I wanted to know how it was done!!

My brief investigation took me to India, the USA, the UK and Japan,
as I spoke to various contacts about how it could have been done.
It was truly fascinating!

Heres my Video Report for you:

Part 1:

Part 2:

What are your thoughts? Gamed or not?

I first heard about her through 2 different industry friends.
They had both been approached by her for advice on
what to do with her Twitter audience.

THEN, a clever guy called Anthony Herron released an interesting blog post:

http://www.anthonyherron.co.uk/ignore-the-vanity-analytics

He basically showed that Muse had way more engagement with
their Twitter following and thats when Alarm bells started ringing in my head.

But you know what?
Whether it was gamed or not,
I think she deserves everything she can get!

An interesting link for you to check out:
http://twitterholic.com/Noushskaugen/

Be sure to watch the videos for some
super secret tricks…..

The Coachella Video

// June 25th, 2009 // No Comments » // Uncategorized

Come with me and check out The Coachella festival backstage….

I have been talking alot recently about going step by step,
and so I took the opportunity to make a quick video about it.