Using Stories & Communities For Understanding and Promoting Your Music With UberVu
// November 19th, 2009 // No Comments » // DIY Music, music marketing, Music Marketing and promotion, music promotion
Keeping tabs on whats going on online can help when you are trying to find interesting ways to promote your music
and also for just understanding whats going on in your musical niche (see the Core Audience program…)
Stories you read on the web don’t show you the whole picture - the conversation around them is missing!
Enter UberVu:
http://www.ubervu.com/
Gona paraphrase a few things from their site:
Ubervu takes insights and analytics from blogs, comments, Twitter, Friendfeed, Digg (and many more sites),
and shows you what people are saying about brands, stories or events etc…
It also lets you follow comments all over the web.
For Example: Heres the link for a for the term “Arcade Fire”
http://www.ubervu.com/search/?q=arcade+fire
If you click it, you can follow along -
Here are some of the insights we get:
My search tells me that 910 people shared or commented on stories on Arcade Fire so far this month.
The spike on November 12th is in response to Peter Gabriel announcing he will cover Arcade Fire.
On the right, its telling us which platforms had the most reactions – and Twitter is leading the pack.
So if your band is similar to Arcade Fire, you can start finding some “vocal” people online who are actually conversing about Arcade Fire and may be interested in what you are doing…
You can use it to talk back so you can join the conversation and interact -
reply to comments from inside uberVU and they will send your comments back to the original platforms.
Also -you can install their “Reaction Count Badge” -this will tell you how many times and where a post you make has been shared on the web…
GREAT!
What are some other ideas on using this service to help promote and market your music?
I spent quite a bit of time working with a hip hop artist some time back.
He developed good interest by making videos and songs
that were reactions to big events in the world, and then put them all over the web.
Eventually, he made his own show that had alot of viewers per month online,
and he then went on to attract some significant investment…
You could use it to dig away the top soil to uncover where potential fans are gathering and what they are talking about.
SO powerful
You may even just use it out of curiosity!
check it out, its pretty cool..the only limit is your imagination…
Hope you found this useful =>
Speak soon,
Hagop.
