Audio Interview With Gavin Bain & Free Book Give Away……

// April 25th, 2010 // 1 Comment » // Live Music, Music Marketing and promotion, The Music Industry, music marketing, music promotion, record label, the music business

Audio Interview With Gavin Bain

Last week, subscriber’s to my premium service,
Niche Music System and I got to put our
questions to Gavin Bain who wrote the book
California Schemin’.

When told that rapping in his Scottish accent
wasn’t going to cut it, Gavin Bain and his co star Bill
reinvented themselves as two West Coast rappers
from California and ended up with a £250,000
record deal and a £70,000 management advance.

This interview also delves into the fascinating
depths of one mans incredible passion, drive,
persistence and good old fashioned hustle!
…SO GOOD ;p

Here is the interview:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Let me know what you think….

Get This Book For FREE!!?

Im giving away my copy of the book to the
first person to join Niche Music System and tell me that
they heard the interview…(I’ll send it first class)!

BTW Pretending to be someone else is not why I wanted
to interview him. What drew me in was the extreme use of
“dramatic reality”.

So many artists miss what it is that their audience
really wants and in this extreme example,
Gavin and Bill (aka Silibil and Brains) hit the nail on the head.

In my own case, refining our concept really made it easy for
people to become fans and understand what we were doing
(ie got us way further…).

The converse of that would be doing things that make people
NOT interested in what you are doing!

What are you doing?  Repelling or attracting?!

Plenty for Musicians to Check Out At Namm 2010

// January 17th, 2010 // No Comments » // Live Music, The Music Industry, the music business

The Namm show is one of the biggest music instrument/gear shows in the world.

If you are making or playing music, chances are that your world is affected by the
latest unveilings at Namm. (Especially if you are a gear nut!)

Its not open to the general public.. trade only,
but if you want to get a head start on the latest innovations..
here’s the link to the latest videos and goings on at Namm 2010:

http://www.namm.org/thenammshow/2010

CES 2010 Something To Think About..

// January 9th, 2010 // No Comments » // Music Marketing and promotion, The Music Industry, music marketing, music promotion, the music business

if you dont know about CES, its the consumer electronics show that happens every year in Vegas.

So whats this got to do with your music?

well -> at CES, they showcase the latest technology and alot of this technology is what people will be using to listen to, watch and engage with your music.

So far this year there is a huge emphasis on connecting the web to the TV.

This means devices that allow you to consume content direct from the internet on your TV.

Apple has already put this in our hands with Apple TV, but the landscape is constantly evolving.

So what you need to think about is this:
If people in the near future will be engaging more and more with your content through their TV,
what kind of content should you be making ?
And how can you make it for maximum impact through the TV??

Just something to think about …

Over and OUT!

Engagement Plans

// December 14th, 2009 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion, the music business

NO,

not that kind of engagement!

Im talking about engaging your fans.!

So recently, I have been interviewing many many people from record companies,
publishing companies, and promoters.

The subject:  Digital Marketing.

We are doing a worldwide survey and Im learning some fascinating things.

Here is a good idea for engagement:

So in your career, you will have 4 different phases:

1. Recording
2. Releasing music
3. Touring
4. Doing nothing.

For each phase, pretty much everyone I speak to in record companies big and small has a 6-12 month engagement plan.

That means that they map out exactly what they will be doing and then create content to keep the interest and heighten it around significant events.

Many report that around the times of doing nothing, they post up content maybe once a month.

But in the build up to a major event or release, they ramp it up to weekly and sometimes even more frequent communication.

BTW Im not talking about micro blogging here, here is what I mean by engagement content:

• Video
• Audio
• Images
• Text

Video doesnt have to be music video.  It can be:
interview, live footage, rare footage, behind the scenes etc.

Audio:  Remixes, special collaborations, live versions, old rare tracks, cover versions.

Images and text – you can get very creative with this – It depends what fits your band or act.
Radiohead released a song and a pdf some time back that had several images that they wanted you to
print on tracing paper…

So once you have all your rough dates and the amount of content you need, start making and assembling it..

Then you just have to drip feed it whilst you are getting on with the “real” work of writing, recording and playing!

Get to it!

// November 9th, 2009 // Comments Off // The Music Industry, Uncategorized, the music business

Just shot this quick video whilst hanging out at this festival…

Was reflecting on how I went from being on the verge of giving up and playing to 5 people
to touring the world, selling records and playing to 80,000 people.

And even though the music business is evolving and changing,
there are still some parts that are doing so well and prospering.

So I figured I would make some resources to shine some light on whats important to focus on..
If you know anything about my work, I’m big on finding your musical niche.

I put down my entire music business success model.
the exact same model that allowed me to tour the world,
sell records and help others to do the same.
(They even gave me a gold disc!..)

In fact, it’s pretty straight forward

Just enter your email address in the box to the right,

and I’ll send you:

• An 18-minute video explaining the “Seven Things I Wish I Knew About The Music Business”
  ( Im giving you things that took me a while to figure out so you dont have to)
  PLUS…
• A PDF copy of a music business success blueprint by one of the top managers in the world…
• A bonus 30-minute audio interview with a friend of mine who has written over 70 top-40 hits.

Its my mission to help as many people to get their music to where they want to get to -
and the best way to do that is to give you something that you can use and implement RIGHT NOW.

I want to share only the most valuable things that have worked….

Please get in touch with me if I can help you in anyway.

Talk soon!