When a friend was in town with her music buddy “Desmond”,
I was summoned to hang out.
Little did I know that this guy was the writer behind what many
consider to be classics – eg “Livin on a prayer” by Bon Jovi..

Whether you write “popular” music
or not, this guy has alot of science behind what he does.

I tried to delve in to some of that in my interview,
hope you like it:

**Listen to the interview here:**

or right click HERE to download

I was introduced to Ed through some friends of mine from LA who are in a band.

Here is their situation:

Starting out in Los Angeles, they managed to build up a local following
and get support from local radio.
(NOTE: this is Classic “Core Audience” strategy…)

From there, they starting getting offered small regional tours of the USA
opening for popular acts in their musical niche.

To add to this, they also did a deal with a mobile phone company
who used one of their songs in an advert resulting in around 5000 download sales!

They were then approached by managers and agents – So far, so good..  ;p

Next step = deals are on the table from both small and large record labels.

The Challenge With The Majors..

There is a lot of caution with the bigger players,
so although they have a whole albums worth of material ready,
the major record labels want them to have at least another record ready to go.

The solution:

My friends are writing songs with partners to expedite
the process and open up their creativity.

Enter Ed (and a few others like him)…

Eds story:

Ed had been in several bands, and ended up being pretty successful as a singer songwriter.

Despite his success, after a few years of this, he found he was a little strapped,
and began looking for ways to make a sustainable living -
he had a studio, he had amazing talent, so ….

He began working with others to help with the songwriting process.
(having prior success helped!)

Now he makes a good living, working regularly with groups,
artists and other songwriters with songwriting ideas and creative input.

Its a real win-win scenario – artists can often find that before they became successful,
they had all this time to write their first batch of songs and craft their first EP,
but if they start touring and getting really busy,
they can get burned out or just simply not have the time to write songs.

Though this wont be for everyone,
I thought it useful to show this process to you as a
possible option for your songwriting career.

Labels, managers, artists, production houses etc are
always looking for  songs, and if you are good at
writing this can be a good use of your talent.