Loved hearing this cos its the exact strategy taught in the Niche Music System!

This guy, Robert Greene, wrote a book with 50 Cent.

For more info on testing music, go to http://nichemusicsystem.com

How To Waste $500,000 Promoting Your Album..

The Email Music Marketing Series Part 3 with John Oszajca

Click Play to listen:

CLICK HERE For the video

Listen to this rare interview where John Oszajca tells us how
he wasted $500,000 on promoting his albums,
and hear how you can achieve way better results for
virtually no money!

In a special video he made for you, John also spills it
on how he used email marketing  (and spent VERY little money)
to get to the Number One spot on CD Baby…
and when you watch the video, Johns also going to give you
a template page that you can use to get people to sign up to
your list for free..

Check Out Your Video Here:

HOW TO GET TO NUMBER ONE ON CD BABY VIDEO

How Not To Lose 12,000 Of Your Facebook Fans…

Click Play to listen or right click save as to download:




Download link HERE

As we continue with the email music marketing series,
Listen in as I touch base with Scott James and we discuss:

• The best way to get repeat customers
• Email analytics – find where your fans are, what they open and click & what they dont open and click!
• Split testing
• How someone lost 12000 fans on Facebook over night in the middle of their album launch
• How to use music joint ventures to grow your fanbase and make money
• The importance of having an “email/online” fifth member..
• AND MORE!!

Learn more about Scott’s incredible websites at:

http://www.websitesforrockstars.com/

Look out for the next installment in the series!

Listen to the interview here:

or right click HERE to download

I recently asked all the subscribers what they wanted to know about
music PR/publicity and ways to promote music.

I then took the questions to music PR guru Ariel Hyatt.
Although she is best known for  ArielPublicity.com,
Ariel recently published a book that you can find out
about here:

http://www.musicsuccessinnineweeks.com

To me, the best thing about this interview is that Ariel
is the real deal – working with real clients, and shes been
doing it for a while….

Check it out:

or right click HERE to download

And by the way – listen in to find out how to win a copy of her free book…

ps shout out to Scott for sorting out my WordPress probs..
he is the man when it comes to anything wordpress.

I first heard about this from my friend Andy Reynolds,
who has alot of experience in tour management and the live space.

He just published a really interesting piece on a service called Square
that lets you take credit and debit card payments via the Iphone, Ipad
or Android phone.

In my experience, less and less people are carrying cash,  and I expect that
having a service like this will fuel further merch sales.

They do charge a fee, of 2.75% plus 15 cents, but if you have ever had to go through
the hassles of taking cards, this is a no brainer.

The service uses a small plastic box with a jack that slots into your device and then
you use that to swipe the card.  You then punch in the amount, the person signs with
their finger, and enters their email address to be sent a receipt!

If you dont have the reader, you can also enter the card number in manually.

Here are some more features:  https://squareup.com/features
The app is available in the app store right now!

Im really hoping that Paypal will buy Square and then the whole thing can be integrated
into one seamless package!

Right now, its only available in the U.S. and here is a video explaining how it
works:

Andy has written a few books  – most recently, he wrote:
The Tour Book: How to Get Your Music on the Road,
So if you are interested in getting your music on the road,
check him out!

http://www.themusicvoid.com/2010/05/event-report-unconvention-music-pies-macclesfield/

Audio Interview With Gavin Bain

Last week, subscriber’s to my premium service,
Niche Music System and I got to put our
questions to Gavin Bain who wrote the book
California Schemin’.

When told that rapping in his Scottish accent
wasn’t going to cut it, Gavin Bain and his co star Bill
reinvented themselves as two West Coast rappers
from California and ended up with a £250,000
record deal and a £70,000 management advance.

This interview also delves into the fascinating
depths of one mans incredible passion, drive,
persistence and good old fashioned hustle!
…SO GOOD ;p

Here is the interview:

Let me know what you think….

Get This Book For FREE!!?

Im giving away my copy of the book to the
first person to join Niche Music System and tell me that
they heard the interview…(I’ll send it first class)!

BTW Pretending to be someone else is not why I wanted
to interview him. What drew me in was the extreme use of
“dramatic reality”.

So many artists miss what it is that their audience
really wants and in this extreme example,
Gavin and Bill (aka Silibil and Brains) hit the nail on the head.

In my own case, refining our concept really made it easy for
people to become fans and understand what we were doing
(ie got us way further…).

The converse of that would be doing things that make people
NOT interested in what you are doing!

What are you doing?  Repelling or attracting?!

The amazing interactivity is made possible
with Greek company Mativision’s technology.

If you haven’t seen their technology yet,
you should definitely check it out…

They have a system that allows recording/playback in full 360°.
The user is then allowed not only to  move the camera and
zoom whilst watching playback, but they can also switch to
viewing from another camera!
Its pretty amazing!

You can see the cameras dotted around the stage:

I first heard about it when I was asked to give some input
to a Magic Numbers campaign.  They had a whole show
fully recorded and it was amazing to change where I
was watching from in real time at the touch of a button!

According to Mativision’s website, the band Pendulum
have made the “First 360 fully interactive music video clip
in history”!

If you head on over to http://www.pendulum.com/360,
you can check out the video, or should I say “interact”
with the video?

I like how they put the sign up box for the free mp3 just underneath
the video.
ie engage and then call to action.. super!

If you have play around, let me know what you think!

What does this mean for music promotion?

People are sharing music that they like via posting links,
People are letting others know that they will be attending xyz concert/show.
People are posting up their own pictures and videos whilst at events.

As the Music Maker, remember – YOU ARE THE CONTENT!!

Its your responsibility to make sure that people can find you,
share you, follow you, comment on you etc..

So take a good hard look at your next campaign or promotion -
is this something that your fans would love to tell others about?

Make it easy for them, give a reason for them to share,
create incredible events…..
IS it great content?
Would you want to share it?
Would others?

Depending on where you live, there maybe a local social network of choice.

But whatever it is, get on the top social networks, and start presenting
great content.

Make an engagement plan and roll it out!

if you want help with this – get in touch with me at:

http://getyourstage.com/contact-us

DO IT NOW!!

Here is the list for December:

Top U.S. Music Services On The Web (in unique visitors, December, 2009)

1. Vevo: 35.4 million
2. MySpace Music: 33.1 million
3. AOL Music: 29.0 million
4. Warner Music: 23.3 million
5. MTV Networks Music: 17.6 million
6. Yahoo! Music: 16.4 million
7. Jango Music Network: 9.6 million
8. ToneFuse Music Network: 8.3 million
9. MSN Music: 6.6 million
10. Rhapsody: 6.5 million

To see the full article, go here

So it makes sense that if you want to give your music some exposure,
you probably want to get it on some of these sites.

Interesting to note though is that the number one site, Vevo,
is actually a joint venture involving Google and that its main source
of visitors is Youtube.