// April 25th, 2010 // 1 Comment » // Live Music, music marketing, Music Marketing and promotion, music promotion, record label, the music business, The Music Industry
Audio Interview With Gavin Bain
Last week, subscriber’s to my premium service,
Niche Music System and I got to put our
questions to Gavin Bain who wrote the book
California Schemin’.
When told that rapping in his Scottish accent
wasn’t going to cut it, Gavin Bain and his co star Bill
reinvented themselves as two West Coast rappers
from California and ended up with a £250,000
record deal and a £70,000 management advance.
This interview also delves into the fascinating
depths of one mans incredible passion, drive,
persistence and good old fashioned hustle!
…SO GOOD ;p
Here is the interview:
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Let me know what you think….
Get This Book For FREE!!?
Im giving away my copy of the book to the
first person to join Niche Music System and tell me that
they heard the interview…(I’ll send it first class)!
BTW Pretending to be someone else is not why I wanted
to interview him. What drew me in was the extreme use of
“dramatic reality”.
So many artists miss what it is that their audience
really wants and in this extreme example,
Gavin and Bill (aka Silibil and Brains) hit the nail on the head.
In my own case, refining our concept really made it easy for
people to become fans and understand what we were doing
(ie got us way further…).
The converse of that would be doing things that make people
NOT interested in what you are doing!
What are you doing? Repelling or attracting?!
