The Email Music Marketing Series

// November 25th, 2010 // No Comments » // Engagement, How to sell music, Music Marketing and promotion, music marketing

Why Is Email Marketing Important and How Can YOU Do It ?

These past few weeks, I keep bumping in to the
concept of ‘email marketing’ for musicians,
so  I have decided to do a little series on it.

Check out this quick interview with Greg Rollet,
where we discuss the “Whys and the Hows” of email
marketing for musicians.

Click Play to listen or right click save as to download:

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Download link HERE

Heres a little summary of the key points:

Why ?

• Permission to send them valuable info
• Social media sites die – your list is dead..
• This is an wealth/lifestyle creating asset.
• Your email address is like your home phone number
• Email is universal now
• You are used to receiving important info from there

How?

• Get attention with subject line
• message and call to action very important
• get them to take ONE action – click that link
• Don’t confuse people
• BE GENUINE

For more info on Greg (The MAN),
go here: GenyRockstars.com

Hatsune Miku and “when you meet your mother in law, you dont swear”

// November 13th, 2010 // No Comments » // DIY Music, Engagement, Music Marketing and promotion

Checkout this 3D projection Japanese Pop Star!

Miku Hatsune sells out stadiums and sells records etc..

She started life as a computer programmed voice from a music
synthesis program or “Vocaloid”.

The company behind Miku then took the voice and built a character
from the voice (just as I teach in my course).

Engaging with your core audience isnt as simple as just turning up.
although that can work sometimes!

People always manage the impressions they give,
its like my friend John Oszajca says  -
“when you meet your mother in law, you dont swear”

Not that you should or shouldn’t do this with your music, but my point
being that managing/designing your appearance and what you stand for
etc can be very powerful.

For more info checkout:

http://en.wikipedia.org/wiki/Hatsune_Miku

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The First 360° Fully Interactive Music Video Clip In History!

// April 21st, 2010 // No Comments » // DIY Music, Engagement, music marketing, music promotion

UK Band Pendulum have made the
“first fully interactive music video clip in history”.

The amazing interactivity is made possible
with Greek company Mativision’s technology.

If you haven’t seen their technology yet,
you should definitely check it out…

They have a system that allows recording/playback in full 360°.
The user is then allowed not only to  move the camera and
zoom whilst watching playback, but they can also switch to
viewing from another camera!
Its pretty amazing!

You can see the cameras dotted around the stage:

I first heard about it when I was asked to give some input
to a Magic Numbers campaign.  They had a whole show
fully recorded and it was amazing to change where I
was watching from in real time at the touch of a button!

According to Mativision’s website, the band Pendulum
have made the “First 360 fully interactive music video clip
in history”!

If you head on over to http://www.pendulum.com/360,
you can check out the video, or should I say “interact”
with the video?

I like how they put the sign up box for the free mp3 just underneath
the video.
ie engage and then call to action.. super!

If you have play around, let me know what you think!

Video Report:How Did She Get 1.2 Million Followers On Twitter?

// March 23rd, 2010 // No Comments » // DIY Music, Engagement, Twitter promotion, music marketing

You may have heard recently about an artist called Noush Skaugan
who has 1.2 million followers on Twitter.

There was quite a bit of debate about the authenticity of her following.
If it wasn’t genuine, I wanted to know how it was done!!

My brief investigation took me to India, the USA, the UK and Japan,
as I spoke to various contacts about how it could have been done.
It was truly fascinating!

Heres my Video Report for you:

Part 1:

Part 2:

What are your thoughts? Gamed or not?

I first heard about her through 2 different industry friends.
They had both been approached by her for advice on
what to do with her Twitter audience.

THEN, a clever guy called Anthony Herron released an interesting blog post:

http://www.anthonyherron.co.uk/ignore-the-vanity-analytics

He basically showed that Muse had way more engagement with
their Twitter following and thats when Alarm bells started ringing in my head.

But you know what?
Whether it was gamed or not,
I think she deserves everything she can get!

An interesting link for you to check out:
http://twitterholic.com/Noushskaugen/

Be sure to watch the videos for some
super secret tricks…..

SPECIAL REPORT: Why And How To Engage Your Fans

// March 11th, 2010 // 1 Comment » // DIY Music, Engagement, How to sell music, Music Marketing and promotion

This Special Report explains the “underlying” reasons why you need
to constantly be engaging your fans and also what you need to do to successfully
keep their interest so that you can build a relationship and ultimately sell your music,
concert tickets, merchandise etc.

Im also giving you a sample Engagement Plan at the end so that you will
have all your engagement activities planned out for the next 6-12 months.

To read this free special report, just click the graphic or the link below, download the report to your computer, and read it.

Come back and leave a comment about what you thought about the report after you’re finished!

CLICK HERE to download report.