The State Of The Music Business..
// November 9th, 2009 // Comments Off // The Music Industry, Uncategorized, the music business
Just shot this quick video whilst hanging out at this festival…
Was reflecting on how I went from being on the verge of giving up and playing to 5 people
to touring the world, selling records and playing to 80,000 people.
And even though the music business is evolving and changing,
there are still some parts that are doing so well and prospering.
So I figured I would make some resources to shine some light on whats important to focus on..
If you know anything about my work, I’m big on finding your musical niche.
I put down my entire music business success model.
the exact same model that allowed me to tour the world,
sell records and help others to do the same.
(They even gave me a gold disc!..)
In fact, it’s pretty straight forward
Just enter your email address in the box to the right,
and I’ll send you:
- An 18-minute video explaining the “Seven Things I Wish I Knew About The Music Business”
( Im giving you things that took me a while to figure out so you dont have to)
PLUS… - A PDF copy of a music business success blueprint by one of the top managers in the world…
- A bonus 30-minute audio interview with a friend of mine who has written over 70 top-40 hits.
Its my mission to help as many people to get their music to where they want to get to -
and the best way to do that is to give you something that you can use and implement RIGHT NOW.
I want to share only the most valuable things that have worked….
Please get in touch with me if I can help you in anyway.
Talk soon!
YOU ARE THE CONTENT, repeat You ARE THE CONTENT
// January 26th, 2010 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion
This article presents research that one third of all US internet users
post on social networks like Facebook and Twitter at once per week.
What does this mean for music promotion?
People are sharing music that they like via posting links,
People are letting others know that they will be attending xyz concert/show.
People are posting up their own pictures and videos whilst at events.
As the Music Maker, remember – YOU ARE THE CONTENT!!
Its your responsibility to make sure that people can find you,
share you, follow you, comment on you etc..
So take a good hard look at your next campaign or promotion -
is this something that your fans would love to tell others about?
Make it easy for them, give a reason for them to share,
create incredible events…..
IS it great content?
Would you want to share it?
Would others?
Depending on where you live, there maybe a local social network of choice.
But whatever it is, get on the top social networks, and start presenting
great content.
Make an engagement plan and roll it out!
if you want help with this – get in touch with me at:
http://getyourstage.com/contact-us
DO IT NOW!!
Plenty for Musicians to Check Out At Namm 2010
// January 17th, 2010 // No Comments » // Live Music, The Music Industry, the music business
The Namm show is one of the biggest music instrument/gear shows in the world.
If you are making or playing music, chances are that your world is affected by the
latest unveilings at Namm. (Especially if you are a gear nut!)
Its not open to the general public.. trade only,
but if you want to get a head start on the latest innovations..
here’s the link to the latest videos and goings on at Namm 2010:
http://www.namm.org/thenammshow/2010
The Top U.S. Music Services On The Web
// January 14th, 2010 // No Comments » // DIY Music, music marketing, music promotion
Was just looking through this and assessing the impact for people who
want to be succesful with their music.
Here is the list for December:
Top U.S. Music Services On The Web (in unique visitors, December, 2009)
1. Vevo: 35.4 million
2. MySpace Music: 33.1 million
3. AOL Music: 29.0 million
4. Warner Music: 23.3 million
5. MTV Networks Music: 17.6 million
6. Yahoo! Music: 16.4 million
7. Jango Music Network: 9.6 million
8. ToneFuse Music Network: 8.3 million
9. MSN Music: 6.6 million
10. Rhapsody: 6.5 million
To see the full article, go here
So it makes sense that if you want to give your music some exposure,
you probably want to get it on some of these sites.
Interesting to note though is that the number one site, Vevo,
is actually a joint venture involving Google and that its main source
of visitors is Youtube.
CES 2010 Something To Think About..
// January 9th, 2010 // No Comments » // Music Marketing and promotion, The Music Industry, music marketing, music promotion, the music business
if you dont know about CES, its the consumer electronics show that happens every year in Vegas.
So whats this got to do with your music?
well -> at CES, they showcase the latest technology and alot of this technology is what people will be using to listen to, watch and engage with your music.
So far this year there is a huge emphasis on connecting the web to the TV.
This means devices that allow you to consume content direct from the internet on your TV.
Apple has already put this in our hands with Apple TV, but the landscape is constantly evolving.
So what you need to think about is this:
If people in the near future will be engaging more and more with your content through their TV,
what kind of content should you be making ?
And how can you make it for maximum impact through the TV??
Just something to think about …
Over and OUT!
Britain is frozen..
// January 9th, 2010 // No Comments » // Uncategorized
Never seen this before:
http://news.bbc.co.uk/1/hi/in_depth/8447023.stm
Holiday Message And Important News From Hagop
// December 24th, 2009 // No Comments » // Uncategorized
Rage Against The Machine Are Ahead Of X Factor!
// December 16th, 2009 // No Comments » // How to sell music, Music Marketing and promotion, The Music Industry, music promotion, music recording
Rage are ahead of X Factor – >
Check out this blog post:
Incredible Fan Lead Rage Against The Machine Christmas Campaign
// December 15th, 2009 // No Comments » // Music Marketing and promotion, music marketing, music promotion
Just got forwarded this by email – Cant wait to see what happens!!
- LET’S GET RAGE AGAINST THE MACHINE TO THE CHRISTMAS NO.1 SPOT THEN!
Q: So how do we do this then?
A: Take your pick(s) of the digital providers below. It should take you to the page where you can purchase your copy of KILLING IN THE NAME. in most cases it’s track#2 but check before you click!DO NOT DOWNLOAD IT 6 OR 7 TIMES…IT’LL JUST GET ANNULLED IN THE CHART.
7DIGITAL – £1.19P – track #2
http://bit.ly/ratm-7digitalAMAZON – 29p – yes it will count
htpp://http://bit.ly/rage-amazonTUNETRIBE – 49P – track #2 – LIVE version (yes it counts)
http://bit.ly/ratm-tunetribeTESCO DIGITAL – 67p – track #2
http://bit.ly/ratm-tescoHMV.COM – 79p (careful – this is track #1)
http://hmv.com/hmvweb
http://bit.ly/ratm-hmvPLAY.COM – 70p – it’s the only track on the page
http://bit.ly/ratm-playWE7 – £1.07p – track #2
http://bit.ly/ratm-we7iTUNES – 99p – track #2
http://bit.ly/ratm-itunes
Engagement Plans
// December 14th, 2009 // No Comments » // DIY Music, Music Marketing and promotion, music marketing, music promotion, the music business
NO,
not that kind of engagement!
Im talking about engaging your fans.!
So recently, I have been interviewing many many people from record companies,
publishing companies, and promoters.
The subject: Digital Marketing.
We are doing a worldwide survey and Im learning some fascinating things.
Here is a good idea for engagement:
So in your career, you will have 4 different phases:
- Recording
- Releasing music
- Touring
- Doing nothing.
For each phase, pretty much everyone I speak to in record companies big and small has a 6-12 month engagement plan.
That means that they map out exactly what they will be doing and then create content to keep the interest and heighten it around significant events.
Many report that around the times of doing nothing, they post up content maybe once a month.
But in the build up to a major event or release, they ramp it up to weekly and sometimes even more frequent communication.
BTW Im not talking about micro blogging here, here is what I mean by engagement content:
- Video
- Audio
- Images
- Text
Video doesnt have to be music video. It can be:
interview, live footage, rare footage, behind the scenes etc.
Audio: Remixes, special collaborations, live versions, old rare tracks, cover versions.
Images and text – you can get very creative with this – It depends what fits your band or act.
Radiohead released a song and a pdf some time back that had several images that they wanted you to
print on tracing paper…
So once you have all your rough dates and the amount of content you need, start making and assembling it..
Then you just have to drip feed it whilst you are getting on with the “real” work of writing, recording and playing!
Get to it!
How a Singer Songwriter Friend Of Mine Makes A Great Living
// November 24th, 2009 // No Comments » // SongWriting
(Names left out to avoid name dropping!)
I was introduced to Ed through some friends of mine from LA who are in a band.
Here is their situation:
Starting out in Los Angeles, they managed to build up a local following
and get support from local radio.
(NOTE: this is Classic “Core Audience” strategy…)
From there, they starting getting offered small regional tours of the USA
opening for popular acts in their musical niche.
To add to this, they also did a deal with a mobile phone company
who used one of their songs in an advert resulting in around 5000 download sales!
They were then approached by managers and agents – So far, so good.. ;p
Next step = deals are on the table from both small and large record labels.
The Challenge With The Majors..
There is a lot of caution with the bigger players,
so although they have a whole albums worth of material ready,
the major record labels want them to have at least another record ready to go.
The solution:
My friends are writing songs with partners to expedite
the process and open up their creativity.
Enter Ed (and a few others like him)…
Eds story:
Ed had been in several bands, and ended up being pretty successful as a singer songwriter.
Despite his success, after a few years of this, he found he was a little strapped,
and began looking for ways to make a sustainable living -
he had a studio, he had amazing talent, so ….
He began working with others to help with the songwriting process.
(having prior success helped!)
Now he makes a good living, working regularly with groups,
artists and other songwriters with songwriting ideas and creative input.
Its a real win-win scenario – artists can often find that before they became successful,
they had all this time to write their first batch of songs and craft their first EP,
but if they start touring and getting really busy,
they can get burned out or just simply not have the time to write songs.
Though this wont be for everyone,
I thought it useful to show this process to you as a
possible option for your songwriting career.
Labels, managers, artists, production houses etc are
always looking for songs, and if you are good at
writing this can be a good use of your talent.
